Globalization Program Management

Globalization permeates our world today.

It is not a new concept. While contested, many would argue that globalization was a part of human culture since prehistoric times…. Recently, the word has entered our lives in its latest iteration of technical and linguistic application.

For the purposes of communication and language industry, Globalization is part of the three-prong process of developing world-ready applications/websites/products – globalization, localizability, and localization. Globalization encompasses an array of processes required for products and activities to thrive internationally. The concept applies to activities such as multilingual communication, global-readiness of products and services. It also works with processes and policies related to international trade, commerce, education, among others.

Globalization is the process of designing and developing a software product that functions in multiple cultures/locales. This process involves support for input, display, and output in various languages, using a set of data that is specific to a given language and/or geographic area. These are designed by character classification, date/time formatting, measurement conventions, sorting rules, etc. A globalization-appropriate product has both the design that supports cultural/local preferences and requirements as well as programming code that is well supported in various cultures and locales.
Beginning localization stage of a project after you already have a functional and deployed original can be a more expensive and not the most efficient way of doing things. The earlier in a product is thought about as a global product, the better and less costly is its localized outcome.

If you wish to ensure you are reaching the right audiences in the right languages with the right message, we can help ensure that your products and services are ready to support such endeavors by focusing on technical, design, and programmatic elements to assess readiness for localization, translation, multi-lingual SEO strategy, etc.